Category: Lead Generation

How To Create A Content Strategy That Rocks

In this article, we are going to discuss how to create a high-converting content strategy for your niche life insurance sites that drive traffic and turn visitors into pre-vetted leads.  The rise of the internet has completely changed the advertising and marketing landscape. Gone are the days when people could simply depend on placing ads… Read more »

Keyword Research Essentials for Niche Agents

In this article, we’ll be discussing the in’s and out’s of keyword research to help you create better content that resonates with your audience.  Starting a niche life insurance site? Or already have a couple under your belt? If yes, then lead generation is going to be your number one priority. And how do you… Read more »

6 Digital Marketing KPIs for Life Insurance Agents

In this article, we’re going to be discussing the most important data-driven metrics and key performance indicators (KPIs) that you should be tracking in your digital marketing strategy.  You’ve probably heard before that being an internet life insurance agent really makes you an internet marketer. Well, it’s true. Having a strong digital presence is critical… Read more »

ROI on PPC marketing calculator

Typical Keyword Search PPC campaigns are just not feasible for most insurance agents, because they are competing against the big dot com operations with seemingly infinite budgets.  There are however many ways to compete in PPC using such methods as ad networks or google display.  Self generated PPC leads are often a much better alternative to purchased leads…. Read more »

Return on Lead Purchasing Calculator

When calculating the value of a lead source, you need to rely on data, reports and intuition.  NinjaQuoter has prepared this lead purchasing calculator for your use in determining the value of a lead source. Simply input some variables, and instantly calculate lead purchasing ROI. When determining the true value of a lead, one needs… Read more »

SEO – the unicorn

Free, organic leads from search based traffic is most agent’s unicorn—it will never happen!  It can certainly happen for the right marketer willing to churn out thousand word articles daily and doing proactive outreach for backlinks.  It is not likely to happen on a national level at least, but it is certainly possible to dominate… Read more »

Search Engines vs. Ad Networks

It is very important to understand the differences in ad networks vs. search engines.  Search engines are generally a more trusted bunch when being an advertiser, while ad networks are often distrusted due to some fishy publishers (site owners that may host your advertisement). Search Engines: Google, Yahoo, Bing, Ask, AOL Costs: $5-150/click for insurance… Read more »

PPC Marketing – Search vs. Display

PPC Marketing – Display vs. Keyword PPC Marketing, also known as Pay Per Click marketing, is essentially paying a 3rd party to display your advertisement on their website and when clicked, your account is charged.  These 3rd parties can be the big 3 (Google, Yahoo, Bing) or lesser known content networks. Paid clicks can be… Read more »

First Steps to Generating Leads Online

First steps to becoming a marketing Ninja online Get a website There are several website services available, specifically catered to insurance agents.  Or, take the self guided approach with WordPress.  Wordpress is the most widely supported website service available.  22% of all sites are run on WordPress, with over 50% of blogs running on WordPress.  Services… Read more »

SEO or PPC – where do I invest?

You either have time or money. If you have time but no money, start building out for SEO leads.  If you have little time, but have money then start focusing on pay per click. There is no simple answer to this question.  SEO requires a certain level of discipline to write consistent content, share it… Read more »