Category: Site Conversion

Keyword Research Essentials for Niche Agents

In this article, we’ll be discussing the in’s and out’s of keyword research to help you create better content that resonates with your audience.  Starting a niche life insurance site? Or already have a couple under your belt? If yes, then lead generation is going to be your number one priority. And how do you… Read more »

Convert More Niche Leads by Developing Buyer Personas

In this article, you’re going to learn about developing buyer personas for your niche internet life insurance business. Life insurance agents have an incredible advantage against other professions when it comes to understanding their customers. When selling a policy you gain intimate knowledge of a person’s medical and family history, their lifestyle choices, and more…. Read more »

3 Reasons To Be A Niche Life Insurance Agent

If you want to sell life insurance online, then you need to read this article. In order to stand out from the crowd, you need to select a niche, and here’s why that’s the only way to succeed in the online space.  In this competitive and saturated world, creating a marketing plan with the goal… Read more »

Why Do 99.69% of Interested People Not Buy From You?

In this article, you’ll learn why your online presence is turning people off, and in turn, making you lose out on pre-vetted, targeted traffic. That’s not good for your business or your wallet, so read on.  Life insurance ownership is at an all-time low.  Access to the internet is at an all-time high.  Mobile search… Read more »

Why Insurance Agents Need Multi-Channel Marketing

In this article, you’ll learn about the importance of multi-channel marketing, why you need to concern yourself with it now, and how to easily implement it into your digital marketing strategy.  The mantra of “mobile first” for marketing is a bit misleading as the average consumer is now connected to five different devices. Marketers everywhere… Read more »

6 Digital Marketing KPIs for Life Insurance Agents

In this article, we’re going to be discussing the most important data-driven metrics and key performance indicators (KPIs) that you should be tracking in your digital marketing strategy.  You’ve probably heard before that being an internet life insurance agent really makes you an internet marketer. Well, it’s true. Having a strong digital presence is critical… Read more »

ROI on PPC marketing calculator

Typical Keyword Search PPC campaigns are just not feasible for most insurance agents, because they are competing against the big dot com operations with seemingly infinite budgets.  There are however many ways to compete in PPC using such methods as ad networks or google display.  Self generated PPC leads are often a much better alternative to purchased leads…. Read more »

A/B testing your quote pages

Minor design differences can make major revenue differences.   When driving SEO, PPC or email traffic, it is a best practice to focus on maximizing site conversions to manage a better price per lead, better lead quality, and to simply generate more leads. A common practice is “A/B testing.”  Simply put, use conversion and sales… Read more »

Maximizing lead conversions on a PPC landing page

The key to a great landing page is relation, location and call to action. Relation is relating to the situation of the proposed insured.  If you are marketing to young families, show images of young families doing what families do, running in the tall grass, or on a beach! Location is key.  I am referring… Read more »

TO QUOTE, OR NOT TO QUOTE?

“To quote, or not to quote (online)?  That is the question.”   Well, it was in 2009.  It is 2016, online quotes are a necessity if you want to remain relevant with your clients. When was the last time you visited a website, and filled out some insanely long contact form to not get a… Read more »