Category: Digital Marketing

Maximizing Online Success [Why Life Insurance Agents Need a Niche]

Internet life insurance agents have the world at their fingertips, quite literally. With online marketing channels like social media, paid advertising and content marketing, agents essentially have access to almost anybody they want.  The only problem is the same opportunities exist for large, online agencies who have the resources and budgets to attract massive audiences…. Read more »

Life Insurance Multi Channel Marketing [+Why Agents Should Care]

The mantra of “mobile first” for marketing is a bit misleading as the average consumer is now connected through five different devices. Marketers everywhere are taking their mobile marketing approach and preparing it for a cross-device and multi-channel strategy.  So what does this mean for internet life insurance agents, or rather life insurance marketers? Hint:… Read more »